Matt O

Matt Ogilvie is the founder of Upcoming Hip Hop and The Rap Ritual. Upcoming Hip Hop (est. 2011) is a blog that features upcoming and independent hip-hop artists. The blog publishes album reviews, event recaps, interviews, cyphers, and advice articles to help artists promote their individual brand and navigate the music industry. Matt has grown Upcoming Hip Hop’s following through creative social media initiatives and email marketing. In 2016, Matt launched an artist development event series called The Rap Ritual, which gives artists the opportunity to practice and perform every month. Each event includes an open mic, open freestyle cypher, and featured performances that encourage everyone to get involved. Matt curates, organizes, promotes, and oversees these events in addition to booking the venues. 

Aside from running Upcoming Hip Hop and The Rap Ritual, Matt offers freelance PR and digital marketing services to artists using his experience in online branding, social media advertising, and media outreach. Matt has a degree in digital media and business, which has helped him in his business ventures. Those accomplishments, along with his networking skills and love of hip-hop have allowed him to combine passion and professional experiences to the benefit of hip-hop fans everywhere.

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Matt O Interview with WolfSet Media (Podcast)
Matt O Interview with Concrete Rose Magazine 
Matt O Interview with PopDust 

Current/Past Clients
Manifesto, Ladies of Hip Hop, TruthCity, One Human Race Tour, Timaal Bradford, Chad Michael, KidNamedNOVA, Chocolate Brown, NET, Chris Reeder, Roy The Savage, Cliz, PowerKingsMusic, Exiled Dynamic, MC Genesis, Ben Z, Noetic, Paco the G Train Bandit