Overview of skills and programs
Skills
Digital Advertising (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Google, YouTube, Reddit), Media Buying, Social Media Strategy & Management, User Acquisition, Growth Marketing, Analytics, Photography, Videography, Photo & Video Editing, Website Management
Programs
Adobe Suite (Photoshop, Lightroom, Premiere Pro, Indesign, Dreamweaver), Website Management Software (Wordpress, Joomla, SquareSpace), Analytics (Google Analytics, Google Data Studio, Tableau), Final Cut Pro, Microsoft Office (Word, Powerpoint, Excel, Outlook), Project Management Systems (Basecamp, Podio, Trello), Adjust, Email Marketing Software (Campaign Monitor, MailChimp)
Photography
Videography (Filmed & Edited)
Video Ads (Edited)
Ad Campaigns (Media Buying)
Example 1
Company: TIDAL
Campaign: $3 for 3 months (offer)
Platform: Facebook, Instagram
Targeting: International (Keywords, Lookalike, Retargeting)
Results
$417K ad spend
191M impressions
426K link clicks
26,205 offers claimed
$15.91 cost-per-acquisition ($18.50 goal)
0.45% CTR (5.1% CTR in top performing ad set)
$2.18 CPM ($0.66 CPM in top performing ad set)
Example 2
Company: Travis Carroll (Realtor)
Campaign: Lead generation
Platform: Facebook, Instagram
Targeting: US (Keywords, Interests, Retargeting)
Results
$178.68 ad spend
8,798 impressions
131 link clicks
18 leads
$9.93 cost-per-acquisition ($20.00 goal)
2.35% CTR
$20.31 CPM
Testimonials
“Matt is a highly skilled performance marketer with the ability to blend both data driven marketing approaches with strong creative acumen. Matt is passionate about what he does - he takes on new tasks with a great attitude, and comes to the table with different approaches that have helped the team become an efficient, highly creative growth marketing team. As a media buyer, he is first class; as a team player, he is one of the best.” –Angelo Sasso, SVP, Customer Engagement (Growth, Retention, and Business Analytics) at TIDAL
“Matt is one of the most incredible people I've worked with in my professional career. He is the light and joy of the Growth marketing team. From the moment Matt came on board, he has provided incredible, compelling ideas for creative content and knows what performs best when it comes to the current culture. As a teammate, he's a true support system and goes above and beyond to push for the best. Any company that Matt is a part of will absolutely thrive with his experience, knowledge, and positive energy.” –Samantha Guzman, Senior Marketing Designer at TIDAL
“Matt was a blessing to the Growth Team. He championed the creative A/B testing, owned massive spend across social channels while maintaining efficiency, hit impossible CPA goals, brought amazing creative concepts and feedback during our meetings and became a beast at reporting. What more can you ask for from a killer Marketer? He's brought genuine positivity to the team, especially during times where it can get stressful. He's accomplished so much in the time he was at TIDAL and I am glad to have worked with him. I know he'll do super well wherever he's at.” –Hazel Adao, Associate Manager, International Growth Marketing at TIDAL
“Matt was sincerely one of the best hires of my career -- extremely in touch with current events, culture and music made him an incredible ideas guy in our creative meetings -- aside from being killer at managing spend, he is creative to his core and knows what performs across different demographics. Matts always in a good mood, and a great person to brainstorm with. I hope I can pick Matts brain for years to come.” –Krysti Pryde Product Marketing Manager at TIDAL